It now appears the declared boycott of Target by those opposed to this insanity, is indeed having a financial impact on Target as reported here.
Target reported today it has cut its profit and comparable-store sales outlook amid stiffer competition and its own stumbles in areas like grocery sales. The discounter's second-quarter net income fell nearly 10 percent, though that was better than what most had expected. According to The Associated Press, sales at stores open at least a year fell 1.1 percent, reversing seven straight quarters of gains. Shares fell nearly 4 percent in before the opening bell Wednesday.
... Target made a conscious marketing decision to appeal to 0.003 percent of the population at the risk of alienating 99.9 percent of the population
Sin always has consequences - both long term and short term. The short term consequences for Target include a significant financial aspect. The long term consequences however will be far more wide-ranging and devastating.